Young’s is marking the reopening of 144 pubs for al fresco dining next week by releasing an emotive short film directed by Emmy award-winner, Peter Hamblin.
Entitled ‘A House is Not a Home’, the film reaffirms pub culture as an integral part of British life with the messaging that pubs, like homes, are so much more than just bricks and mortar.
Through the eyes and reflections of a pub landlady played by Katie Clarkson-Hill, the similarities between a home and a Young’s pub are communicated while classically filmed ‘memories’ put the spotlight on typical social activities missed during lockdown.
The film, which you can view below, also alludes to how hard the industry has worked to change, adapt and survive and signs off with the pub’s doors being proudly opened to officially welcome back customers with the poignant strapline: ‘Welcome Home’, Together at Young’s.
Welcome home 🍻
In just a few days we will be reopening our doors for a summer of togetherness. Together as families, together with friends, together in community, together at Young's.#togetheratYoungs #youngspubs pic.twitter.com/sJSGSPiuOI
— Young's Pubs (@YoungsPubs) April 8, 2021
Patrick Dardis, CEO of Young’s, said: “The reopening of pubs across the country, and hospitality in general, is a massive moment after what’s been an incredibly tough year for all of us. We hope this film captures the great British public’s love for the pub and the place that pubs have always held at the very heart of their communities as we look forward to a summer of togetherness.”
Mr Dardis added: “Pubs are much more than just bricks and mortar and we can’t wait to reopen the Young’s doors and for our customers to create new memories with us, their friends, families and colleagues.”