Welbilt adjusts UK sales structure

Welbilt brands

Welbilt is set to alter its sales structure in the UK, with the changes taking affect from the beginning of July.

The manufacturer is understood to have notified key customers of the new set-up and reaffirmed the responsibilities of each regional sales person moving forward.

UK sales director Steve Hemsil confirmed the company had made a “slight adjustment” to its sales structure in order to better support brands such as Convotherm and Merrychef, which have enjoyed consistent growth in the last few years.

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He explained: “In order to be able to build on the successes so far achieved on the new Convotherm maxx, Welbilt UK will now has a team 100% focused on providing support and advice around the Convotherm brand.

“This also means that the teams focused on the other brands including Merrychef, Crem and Frymaster will now be able to give these products the full attention that they also deserve.”

Mr Hemsil said the restructure would not have any impact on the way it goes to market: “There will be no change to the way our dealers place orders or service calls, just simply more focus on all brands to better support our customers.”

The launch of the Convotherm maxx at the tail end of last year was a major development for the business.

The connected oven is competitively priced with other mid-tier combi ovens in the market and Welbilt believes the design of the equipment will allow it to gain market share.

“The maxx is for those customers who need a combi oven that is larger than our minis, has more features and performance, but who don’t need all the premium features and performance of our flagship Convotherm 4 combi ovens,” said Mr Hemsil.

Welbilt is currently the subject of a tug of war between rival catering equipment groups Middleby Corporation and Ali Group.

Both have formally submitted bids to acquire the company, with shareholders currently weighing up both offers.

FIRST LOOK: Convotherm simplifies cooking operations with Maxx family of ovens

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Andrew Seymour

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