Foodservice equipment manufacturer Welbilt has launched an EMEA-wide initiative that aims to provide a bespoke solution for operators as they begin to open up again.
The ‘Open Up to Innovation’ campaign focuses on a full support platform including culinary assistance, consultancy and after-sales, with an emphasis on the importance of equipment speed, ease of use and reduction of food waste.
Jean Paul Roudier, vice president of sales and marketing EMEA at Welbilt, explained the reasoning behind the initiative: “Welbilt is only too aware of the struggles that each sector and outlet within the hospitality industry has experienced over the last few months.
“As we move from ‘Lock Down’ to ‘Open Up’, we want to make sure that we have a first aid package in place to assist every operator, no matter if they are a multi-outlet group, or a small independent café.”
With customer distancing likely to remain a key focus in the short term, Welbilt says the solution highlights the importance of speed in an operation, whether that is in relation to turning tables quicker, reducing takeaway queues or speeding up deliveries.
“The crucial part is that Welbilt are here to support each individual operator through this next stage and provide a full package of assistance that ensures they can get back to business sooner,” said Mr Roudier.
Each country within the EMEA region will have a specific package tailored to the specific needs of the country at the time.
Welbilt’s portfolio includes Merrychef high speed ovens, Convotherm combi steamers, Crem coffee machines and Garland induction hobs.