Welbilt customers in the Midlands offered free equipment masterclasses

Welbilt training

Operators in the Midlands that use Welbilt equipment in their kitchens will now be able to get training locally following an agreement between the manufacturer and First Choice Group.

The partnership will see Welbilt host dedicated equipment masterclasses at the spare parts provider’s state-of-the-art training facility in Cannock.

Steve Hemsil, sales director for the UK and Ireland at Welbilt, said: “By once again working closely with First Choice Group and utilising their purpose-built training facilities, Welbilt UK is now able to offer superior, hands-on product demonstrations to customers, dealers and distributors based in the Midlands.

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“This new agreement gives us nine locations across the UK and Ireland to ensure that dealers and end-users have a choice of venues to get a personalised demonstration of our latest equipment in action.”

All Welbilt masterclasses, including those that are being hosted at First Choice Group, are led by members of the manufacturer’s Culinary Team, who will provide demonstrations on Welbilt’s leading brands including Convotherm and Merrychef.

The free-of-charge sessions can also be tailored to suit the culinary needs of the customer, so that each attendee gets the most out of the session.

Masterclasses on the latest Crem coffee equipment regularly take place in both Guildford and Sheffield, with further locations announced in the near future.

Andrew Seymour

The author Andrew Seymour

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