Welbilt restructures marketing force with an eye on sales and profits

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Foodservice equipment manufacturer Welbilt has restructured its marketing team in a move designed to help the business grow its sales and profitability in the UK and EMEA region.

Emma Gardner has been appointed to the newly-created position of regional manager, marketing communications and services, and will be responsible for the planning, production and delivery of all internal and external marketing communication programmes for Welbilt, within the EMEA region.

She brings a wealth of experience within the business, having been with Welbilt for 10 years working as the marketing manager for Welbilt’s multiplex beverage brand based in Halesowen. 

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Gardner will be collaborating closely with the sub-regional marketing coordinators for Northern Europe, Central Europe and Russia as well as South Europe, Africa and the Middle East, and will be at the forefront of each region’s campaigns, promotions and social media presence.

In addition to her promotion, Welbilt has announced that Shane O’Neil will now be supporting both Gardner and John Rourke, VP marketing EMEA, on the EMEA marketing strategy and the annual strategic business plan process in EMEA.

O’Neil will continue to be field marketing manager for Garland and Cleveland, while Scott Baillargeon, who is currently field marketing Manager for Frymaster will take on the field marketing responsibility for Welbilt’s Lincoln brand.

Rourke said: “Our EMEA marketing and communication functions are hugely important to us and it’s imperative that we have the right structure behind us to ensure that we are delivering the very best content in order to help further grow sales and profitability in the EMEA region.

“With the appointment of Emma and Shane to the EMEA team we are bringing significant expertise and skills to the team. I am certain that we will go from strength to strength in this area as our regional and sub-regional teams work together to create a consistent marketing strategy.”

Tags : FrymasterLincolnWelbilt
Andrew Seymour

The author Andrew Seymour

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