Welbilt’s video game inspiration for first ever virtual catering equipment expo

Welbilt virtual event 2021

Welbilt is organising a Virtual Expo for the EMEA region as it looks to develop new ways in which to communicate with its channel partners and the industry as a whole.    

The Welbilt Virtual Event EMEA 2021, which will run across two days on 19-20 October, will be available in five languages, including Spanish, Italian, German, Russian and English.

It will allow visitors to ‘walk’ the show floor in the same way they would a virtual video game world, according to the company.

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The virtual exhibition hall will showcase nine brands, including a number of new launches, along with 3D renders and 360-degree panoramas of five themed kitchens – back-of-house, café/bakery, C-store/forecourts, QSR and Ghost Kitchens – to bring the concepts to life.

In addition, the expo will include a bespoke seminar room running talks and interactive panel events, plus product launch chat rooms and live Q&A sessions.

Rosanna Badalamenti, marketing director EMEA at Welbilt, said: “It’s taken an unbelievable amount of planning, but the programme, graphics and interaction we’ve achieved with the Welbilt Virtual Event is amazing.

“The biggest benefit to operators is that they can join the show for the key events that matter to them.  We’ve put together live demonstrations as well as a number of themed kitchens, so if ghost kitchens are your priority or you’re looking to fit out your café, pub or hotel then we have a kitchen experience just for you.

“With a virtual event you can attend from your desk or laptop, there’s no need to travel or spend a day walking the floor. In our time-poor world, the virtual expo is the perfect way to get the information you need in a concise and cost-effective way.

“Not only is our Welbilt Virtual Event the ideal place to find out about all the latest news and launches from Welbilt, but we believe it’s the start of a new way of doing business. We need to think differently about how we engage with customers and try to interact with them in new and exciting ways.”

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Andrew Seymour

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