“We’ll see whether guests can tell the difference” – Burger King adds plant-based patty to menu

Burger King Bath

Burger King has become one of the largest restaurant chains to begin offering a plant-based patty across Europe.

The chain has partnered with Unilever’s The Vegetarian Butcher to launch the plant-based Rebel Whopper.

It will initially be rolled out across more than 2,500 Burger King restaurants in 25 European countries.

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With more people shifting to flexitarian diets worldwide, Burger King is keen to tap into growing demand for plant-based foods.

David Shear, president of Burger King EMEA, said: “We are confident that the Rebel Whopper is the sandwich everyone has been waiting for and provides the ultimate plant-based patty alternative with the iconic Whopper build. I’m excited to let the Rebel Whopper do the talking and see whether our guests can tell the difference.”

The Vegetarian Butcher produces plant-based proteins, which compete with animal meat in respect of taste, texture and nutritional value. Its products are being sold in more than 4,000 outlets in 17 countries.

Financial terms of the deal have not been disclosed.

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Tags : Burger Kingflexitarianmenuplant-based menuUnilever
Andrew Seymour

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