Wendy’s shows appetite for global kitchen projects ahead of UK arrival


Imminent UK market entrant Wendy’s is implementing new kitchen projects at a rapid clip as it seeks to extend its presence on a domestic and international front.

Last month we revealed how the American fast food titan had earmarked the UK market as a “beachhead” for European expansion, with an initial target of 20 stores.

And now its latest quarterly results have illustrated the rate at which it is launching new sites.

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In the last three months alone, the chain has completed 40 global restaurant openings, which works out as a net increase of 24 if you take into account closures.

13 of the projects have taken place outside of the US. For the year to date it has conducted 75 openings in North America and 35 internationally, giving it a total of 111, compared with 106 at the same stage last year.

The fast food chain said it continues to expect 2019 global net new restaurant growth of approximately 1.5%.

Meanwhile, its ‘Image Activation’ programme, which involves refurbishing existing restaurants and building new restaurants, remains an integral part of its global growth strategy.

At the end of the third quarter, approximately 56% of its global store network was image activated.  This compares to approximately 50% at the end of 2018.

President and CEO, Todd Penegor, said: “We remain relentlessly focused on executing our plan to accelerate same-restaurant sales and drive global restaurant expansion across the globe.

“We are well-positioned to drive growth in 2020 and beyond to achieve our vision of becoming the world’s most thriving and beloved restaurant brand, and to become an accelerated, efficient growth company.”

Wendy’s operates 6,700 restaurants around the globe.

Wendy’s sees UK market as European ‘beachhead’ as it plots first 20 UK kitchen projects

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Andrew Seymour

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