Fast food chain Wendy’s plans to open and operate 700 delivery kitchens within the next four years – and the UK will see a significant part of that investment.
The quick service restaurant chain will partner with REEF on the roll-out, with sites spread between the UK, US and Canada.
REEF, which is a specialist operator of mobility, logistics hubs and kitchens in North America, will also serve as the first Wendy’s franchise in the UK.
Wendy’s is stepping up its delivery plans after the success of a trial involving eight delivery kitchens in Canada, which first began last year.
It expects to open approximately 50 delivery kitchens in 2021, with the remainder launched by 2025.
“The demand for convenient delivery solutions means we must look for opportunities beyond our traditional restaurant formats, especially in dense urban areas,” said Abigail Pringle, Wendy’s president, international and chief development officer.
“This partnership with REEF is testimony to our ambitions, the potential we see to grow our beloved brand and our quest to reach more customers in more ways.”
REEF’s network of delivery kitchens, in over 30 cities around the world, helps reduce traffic congestion and pollution by bringing food closer to the customer. Its kitchens are conveniently placed and mean shorter deliveries.
It currently operates 5,000 locations and employs a team of more than 18,000 people, making it the largest operator of parking real estate and delivery kitchens in North America.
Michael Beacham, president of REEF Kitchens, said: “We are proud to partner with Wendy’s to show how a restaurant brand can successfully and conveniently scale with REEF’s delivery kitchen platform to reach more customers faster and with Wendy’s world famous commitment to quality food and service.”
Wendy’s operates more than 6,800 restaurants worldwide.