Wetherspoon tops YouGov list of favourite fast food and pub chains

JD Wetherspoon pub

JD Wetherspoon has come out top in YouGov’s BrandIndex 2015 following a survey which asked respondents: ‘If you’ve heard anything about the brand in the last two weeks, through advertising, news or word-of-mouth, was it positive or negative?’

The popular pub chain scored 6.4 in the top buzz rankings of fast-food and pub chains, almost double that of Nando’s which was in second place with 3.9.

Costa scored 3.9 and Greggs received 3.1 while Toby Carvery only got 2.5.

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Tim Martin, founder and chairman of Wetherspoon’s said: “It is always good to come out top, especially against many other leading companies.

“The ironic thing is that we never judge Wetherspoon to be a brand. In fact, we make every effort possible to ensure that we are not seen as a brand, whether through individual pub names, individual design or a range of different beers at our pubs.”

Andrew Seymour

The author Andrew Seymour

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