Which fast food brand has won the online battle for Veganuary?

The British public has been more interested in KFC’s vegan offerings this Veganuary than any other high street brand, new data suggests. 

To mark the impending end of another Veganuary, online marketplace OnBuy.com compiled Google search data to reveal the number of times a selection of food brands had been searched in conjunction with the word ‘vegan’.

‘KFC vegan’ took the number one spot with 6,600 searches, 1,200 more than second-place McDonald’s. The full list can be viewed at the foot of this article.

OnBuy.com also noted that ‘Greggs vegan sausage roll’ had 14,800 hits per month, while ‘KFC vegan burger’ had only 4,400.

Another dataset shows words that customers associate with brands offering vegan options.

‘Caring’ came top, with 74% of the 728 surveyed British customers agreeing that they would apply the word to a company with vegan offerings.

‘Modern’ and ‘innovative’ also scored highly, while ‘risk-taking’ scored lowest at 30%.

Cas Paton, managing director of OnBuy.com, commented: “The food industry has seen a wonderful start to 2020. With so many vegan products launched by an array of well-loved food brands, it’s undoubtedly an exciting time.

“The demand for plant-based products has significantly risen over the last few years and with veganism firmly in the spotlight during January, more and more people want to give vegan products a try.

“When it comes to coffee shops and fast-food chains, this research certainly shows which brands vegan initiatives are sparking the most interest from British consumers.”

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