Whitbread said today that its entire portfolio of more than 750 restaurants will be back open by 5 August.
The company operates one of the largest restaurant networks in the UK, encompassing brands such as Beefeater, Brewers Fayre, Table Table, Whitbread Inns, Cookhouse + Pub and Bar + Block, as well as Premier Inn’s integrated restaurants.
Since the start of July, Whitbread’s restaurants have been opening in a phased approach, and in preparation for welcoming guests back have been working hard to create what it calls a “gold standard” set of measures – dubbed a ‘Generous Serving of Safety’.
The measures, which include enhanced hygiene and social distancing practices, have been installed throughout all of its restaurants to give guests reassurance and peace of mind when they visit.
Phil Birbeck, managing director at Whitbread Restaurants, said: “Our restaurants have introduced a range of measures to keep our guests and team safe, so that when our guests are ready, they can dine with us in confidence and feel assured that their well-being is of utmost importance to us.”
Yesterday it was revealed that weekly spend in the UK eating out sector recovered to 50% of the levels seen before the pandemic for the seven days to 12 July.
With the government also set to introduce its Eat Out to Help Out voucher scheme from August, there is hope that the industry will gain further momentum.
Whitbread has confirmed that all of its brands will be participating in the initiative, giving guests 50% or up to £10 per person off their bill when dining anytime between Monday and Wednesday.
The discount scheme can be used for any meal occasion from breakfast through to evening meals and also in conjunction with existing restaurant loyalty schemes, meaning guests can still earn points when dining.
Mr Birbeck added: “The government’s Eat Out to Help Out scheme will give a much-needed boost to the hospitality industry. We are looking forward to welcoming back our guests and hope that the scheme will encourage people to dine with us.”