Whitbread’s Beefeater brand is set to grow to 174 restaurants as the company promised it would be “investing to win” following the reopening of the hospitality industry.
Sites in Saffron Walden and Glasgow will launch this month, both in new-build Premier Inn properties.
The brand, conceived in 1974, has been serving guests for nearly 50 years, and its ethos of great steak and friendly service in relaxed surroundings has stood the test of time.
The Glasgow 182-cover Beefeater will open as part of the new-build 96-bedroom Premier Inn Hotel in Hamilton and will feature a restaurant, bar alongside a garden offering an additional 16 covers, whilst the Saffron Walden site is part of the 70-bedroom Premier Inn on Thaxted Road and has 102-covers.
Both restaurants will serve breakfast, lunch and dinner, with an emphasis on delivering high quality dishes fresh from the grill, including 30-day aged steaks from British and Irish farms.
Rebecca Donaldson, commercial marketing director at Whitbread Restaurants, said: “We are investing to win this financial year as we recover from the pandemic and continue to grow and innovate our market leading brands.”
Between May and August, Whitbread will have opened seven new restaurants across its Beefeater, Bar + Block and Cookhouse + Pub brands, alongside 15 new and extended hotels.