UK restaurant, coffee shop and hotel operator Whitbread has announced plans to expand its portfolio through the launch of its newest brand Cookhouse and Pub in the West Midlands.
Cookhouse and Pub in Oldbury, which is part of Whitbread’s mission to re-invent the pub dining experience with quality food served in an informal, all-day casual restaurant, is a trial for the hospitality operator and is specifically designed to meet the needs of Premier Inn and local guests.
The 4,519sqft, 237-cover Oldbury site has been developed by York and Leeds-based designers JMDA, and includes a 41-cover bar, a large open kitchen, and bespoke designs throughout.
The new contemporary restaurant and pub has an open kitchen, which will serve freshly prepared grazers and oven fired flatbreads, as well as serving grills, lighter options and brunches, Sunday roasts and desserts.
Whitbread has announced that Cookhouse and Pubs sites are scheduled to open in Holystone in Tyneside, Ripley in Derbyshire and Kilmarnock over the next few months.
Sarah Tinsley, head of strategy and innovation at Whitbread Restaurants, commented: “We’re on course to open three more over the coming months. We feel this is a new, bold and revolutionary concept in the pub restaurant market which we hope will be welcomed with open arms. It’s a fantastic opportunity for guests to eat out for less and experience the quality of our food in a relaxed, friendly and welcoming environment.”