Whitbread has confirmed that it will take its Bar + Block Steakhouse concept to the North East for the first time.
The company will open a 622 square metre site in Newcastle capable of serving 155 covers on 5 December.
It is the chain’s 13th location overall and follows roll-outs in Wimbledon, Belfast, Bristol, Winnersh and Sutton already this year.
The brand was founded in 2016 and places steaks at the heart of an extensive menu, featuring rotating specials from the butcher’s block, grazing plates and handmade burgers prepared on-site using prime beef.
A listed building, Bar + Block Newcastle has been sympathetically renovated, featuring listed awnings.
The contemporary interior design will feature an expansive bar with copper detailing, butcher’s table and an open kitchen, complemented by rustic reclaimed wood, high quality fabrics, comfy booth seating and warm lighting.
Decorative finishing touches include the brand’s signature neon cow, alongside a number of modern artwork pieces.
Joanna Spencer, senior brand and marketing manager at Whitbread Restaurants, said: “This an exciting development that sees Bar + Block extend into the North East for the first time as part of our nationwide growth strategy.”