The world’s first cheese-themed ‘hotel’ is set to opens its doors at the end of this month in London.
The concept was dreamed up by Café Rouge as a “homage to fromage” to coincide with its cheese filled winter menu.
It has partnered with serviced apartment agency Cuckooz to create the ‘Cheese Suite’, which is draped from head to toe in cheese themed décor and includes a cheese hotline delivery service, cheese boardgames, cheese soap and giant cheese installations.
The unique concept was commissioned by the French bistro restaurant to celebrate its new extra cheesy menu, after reports reveal that 700,000 tonnes of cheese is consumed each year, with each cheese-loving Brit gobbling up 27.4 grams of the stuff every single day.
Of this figure, 20,000 diners at Café Rouge have treated themselves to cheese afternoon tea, and the number of Beef Bourguignon Burgers sold in one year put in a row would be enough to line the Champs Elysee 10 times over.
Jacqueline Fletcher, head of marketing at Cafe Rouge, commented: “We always want to cater to the appetite of our customers, and we know that there’s a real hunger for cheese-based dishes after serving over 20,000 Cheese Afternoon Teas since launching in 2018.
“So, we wanted to give the nation somewhere new and exciting to be totally immersed in one of their favourite foods in none other than a cheese themed hotel, while also trying some of our winter dishes from the comfort of the sofa.”
While it is free to stay at The Cheese Suite, which is located in Camden, guests will be able to donate to Café Rouge’s dedicated charity partner the Prince’s Trust upon checkout should they wish, where proceeds will be donated to the Prince’s Trust.