Casual dining chain YO! Sushi is reportedly set to drop one of the most identifiable features from select stores in a bid to broaden its appeal.
The chain specialises in delivering Japanese street food and sushi to guests via a ‘kaiten’ conveyor belt, but is planning to begin running restaurants without the system.
It will open a new restaurant at the Westfield shopping centre in London this summer that will be the first without a conveyor belt installed. Additionally, it will also remove the belt from its outlet at Manchester Piccadilly station, according to The Times.
Stripping out the belt in those locations will enable the chain to highlight that it is no longer only a sushi concept, it said.
Chief executive Richard Hodgson described the change as “probably the biggest thing that’s happened to YO! since it was founded”.
The conveyor belt is an iconic part of the brand’s identity. Every day, dishes are hand-crafted by chefs from the freshest ingredients and served on small plates which are price and colour coded.
YO! Sushu operates more than 100 restaurants.