YouTube star Mikey Pearce is set to open his first plant-based delivery kitchen in Brighton this week.
Clean Kitchen Club will be cooking up a 100% plant-based burger menu, which has been exclusively designed by its team of chefs, including head chef Andrew Peters and MasterChef finalist and ITV regular chef Stacie Stewart.
Mr Pearce has created the new food concept with childhood friend Abe Garman and the pair want to grow the business by opening delivery kitchens across major UK cities, including Manchester, Edinburgh and London.
Mr Pearce said: “We’re living in a new world and I don’t see things going back to normal for quite some time. I’ve wanted to launch this project with Abe for years and now is the perfect time. We have some incredible food designed by some equally amazing chefs on offer and can’t wait to see how people take to it.
“Our aim is to become the fastest growing plant-based delivery-kitchen brand in the UK. We’ve got our eyes on every major city in the country with Manchester, London and Edinburgh firmly locked in our sight for the first few openings.
“We don’t want to just be known for great food though. We want to have a positive impact on the communities around us. Abe and I are already looking at ways to ensure we make positive changes around us, including a Brighton beach clean day and supporting local charities.”
The duo began to create the Clean Kitchen Club concept when Mr Pearce started to cut down on his meat and alcohol intake, which resulted in him losing over 20kg in just a few months.
Following his health kick, they began to talk about creating a healthy, guilt-free burger that would taste delicious but also be good for the environment.
Andrew Peters, head chef of Clean Kitchen Club, said: “I’ve followed a plant-based diet for nearly a decade now and I’m proud to bring you this fantastic tasting menu.
“Everyone at Clean Kitchen Club believes that a plant based diet is the future for humanity, animals and the environment. It’s amazing to work as part of a team that are so passionate about doing plant-based food properly.”