Zizzi will experiment with a customer phone ban at one of its branches on Valentine’s Day to refocus diners on the food and experience.
The group’s Richmond branch in London will become a ‘no-phone zone’ on February 14 but if the scheme is popular with customers Zizzi could roll it out across its 150 restaurants.
Customers must give up their phones when they arrive at the restaurant and will get them back at the end of the meal. But a ‘phone zone’ is available for customers still wanting to use them.
The move follows research commissioned by the restaurant chain which claimed that using a mobile phone during dinner is the biggest gripe for couples.
Some other foodservice operators have also changed their setup ahead of Valentine’s Day in an effort to draw sales.
Greggs will launch a fine dining experience at some of its outlets next week where couples can enjoy a four course meal for £15. The offer, which features a range of baked goods, sold out in just 20 minutes.
JD Wetherspoons is offering a £20 Valentine’s Day deal while a McDonalds branch in Newcastle followed suit with its own Valentine’s “experience”.