Boparan Restaurant Group (BRG) is continuing to roll out its Slim Chickens brand across the UK – with four new restaurants set to open simultaneously on 4th July.
Bringing the UK’s portfolio up to 26 sites, the new sites will be opening on American Independence Day – in Leicester, Liverpool, Milton Keynes and London’s Bishopsgate.
These new sites follow recent openings in Brighton, Bristol and London’s Cambridge Circus.
The new sites will all offer Slim Chickens’ signature menu of authentic Southern flavours and buttermilk-marinated, hand-coated and cooked-to-order premium chicken.
The menus will feature its trademark chicken tenders and buffalo wings alongside fresh salads, sandwiches, wraps and sides such as mac & cheese, fried pickles and Texas toast. Also on the menu, is the brand’s 14 dipping sauces including its signature sauce, Blue Cheese, Honey BBQ, Sriracha Garlic, Korean Barbecue and Ranch alongside a choice of five sides, hand-spun shakes, local craft beers and American brews.
Designed by Harrison (Liverpool, Leicester and London) and AW Designs (Milton Keynes), the four new restaurants will each occupy premium, 2500+ sq. ft locations, with new interior schemes referencing the brand’s US roots with exposed brick, industrial beams and the brand’s signature red colourway.
Satnam Leihal, CEO, Boparan Restaurant Group said: “We are delighted to be opening four new sites on 4th July, an incredibly special day in the US, where the Slim Chickens brand was born. As we now raise Slims in the UK, demand is overwhelming, which is why we are working to an ambitious growth pipeline here in the UK, and it’s fantastic to see such a positive response from customers across the UK.
“We look forward to bringing the same unique Southern hospitality and superior product to Bishopsgate, Liverpool, Leicester and Milton Keynes, and to celebrating the Fourth of July in style at our new locations.”
BRG has ambitious growth plans with numerous further openings scheduled for the next 12 months which will include non-traditional concepts including drive-through locations planned for later in the year. The brand currently operates more than 100 restaurants in the US.
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