Bella Italia is staking its growth on ethical and healthy dishes after unveiling its biggest ever menu launch.
The Italian-style family restaurant chain tasked executive chef, Vittorio Lettieri, with devising the new menu, which launches this month, and he clocked up the hours in its development kitchen to create a series of dishes that will be rolled out across its 111 sites.
The menu showcases the company’s continued focus on innovation, with a range of specialist dishes for those with dietary requirements featuring more than 20 options for vegans, vegetarians, and customers seeking gluten-free and dairy free options.
Marc Saunders, head of brand at Bella Italia, said the chain aims to offer customers a wide and varied choice of quality Italian dishes.
“Ethical and healthy dishes are becoming increasingly important factors in where consumers decide to eat, which has been an important influence in our latest menu innovation.
“In a highly competitive market, you have to continually move forward and evolve as a brand in order to stand out on the high street. Crucially, we’ll always do this while staying true to our identity and brand DNA, which for us is creating genuine Italian dining experiences to enjoy with friends and family.”
Reflecting the growing consumer trend for healthier alternatives, a selection of the new dishes will build on Bella Italia’s existing lower calorie range.
These include Gamberoni Spirali, a dish under 300 calories with spiralised carrot, golden beetroot and courgette with king prawns in a spicy garlic and tomato sauce; and three new salads, all under 600 calories, called Giardiniera, di Verona and Parma Bufala, to name a few.
Indicative of its rich Italian heritage, the company has also launched a series of traditional main dishes, such as Cacio E Pepe, a dish dating back to Roman times, featuring Gramigna pasta with chicken and pancetta in a pecorino cheese; and Tagliatelle Capra with pomodoro and pepperonata sauce.
Bella Italia is part of the Casual Dining Group, which also owns Cafe Rouge and Las Iguanas. The brand is currently undertaking a refurbishment programme, introducing a revitalised look and feel to the existing restaurant portfolio.