Acclaimed chef Marco Pierre White has teamed up with P&G Professional to help holidaymakers enjoy a ‘Safecation’ across the UK this summer.
With the country experiencing a boom in staycations while Brits opt to stay closer to home, P&G Professional – the away-from-home division of Procter and Gamble – is leading a campaign to promote hygiene compliance.
Mr Pierre White, owner of The Rudloe Arms, a hotel set in 14 acres of Wiltshire countryside, has joined forces with the firm to encourage business owners to try the ‘CleanPLUS Experience’.
This stamp of approval from P&G Professional’s portfolio of brands – including the newly-launched Microban 24 Professional disinfectant – is designed to serves as a mark of assurance for guests.
Independent hotels, guest-houses and B&Bs can display the CleanPLUS Experience sticker – both physically and digitally – to reassure customers that an establishment has been cleaned to the highest levels using known and trusted brands.
Research from P&G Professional revealed that 22% of people are more likely to book a hotel or B&B if they know staff are using cleaning brands they trust.
Some 70% of people now research comments on a venue’s hygiene before booking, compared to 40% pre-pandemic.
The poll also showed that despite one in two (52%) Brits being desperate to take a summer staycation, 50% have put off making a booking because of concerns over the hygiene and cleanliness of hotels and B&Bs.
As part of the Safecation campaign, Mr White will leverage his years of experience to demonstrate what steps hoteliers can take to prepare their properties for increasing volumes of guests, at a time when cleanliness and hygiene is paramount.
He said: “As all in the hospitality industry will know, the health and safety of our guests is of the utmost importance, which is why I’m partnering with P&G Professional to highlight the support the sector needs right now. Following a challenging time for many business owners, it’s fantastic to be able to reassure customers with a gold standard of excellence when it comes to cleanliness.”