Popeyes hires former Boparan and Giraffe chief to lead UK growth plans

Tom Crowley, CEO

US fast food operator Popeyes has named Tom Crowley, the former CEO of Boparan Restaurant Group (BRG), as its UK chief executive.

Mr Crowley brings over 20 years’ experience leading UK pub, casual dining and QSR brands, including heading up Giraffe Concepts.

Popeyes has tasked him with spearheading its expansion after recently announcing plans to launch in the UK and open 350 stores within the next decade.

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Its ambitious expansion plan is set to create hundreds of jobs and will see it introduce its personalisation-driven digital experience to the UK.

Mr Crowley said: “I’m thrilled with the opportunity to launch the globally renowned Popeyes brand into the dynamic UK market. I believe we have a truly disruptive proposition rooted in authentic Louisiana culture that will really resonate with UK guests.

“This last year has been incredibly hard on the hospitality industry and I’m pleased that Popeyes will be able to contribute to the industry’s recovery with our ambitious goals for the UK. Popeyes is a very special brand and I am very excited about what we can achieve over the next 10 years and beyond.”

The first Popeyes restaurant in the UK is expected to open by the end of 2021 and will represent the brand’s 11th country in the EMEA region, which already has more than 350 Popeyes restaurants.

Popeyes was founded in New Orleans in Louisiana in 1972 and currently boasts 3,400 restaurants across 29 countries.

Popeyes sails into UK with pledge to open 35 restaurants a year for the next decade

Tags : PeoplePopeyesQSRs
Andrew Seymour

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